Your practice’s online presence can dramatically increase the number of patients you bring in. Social media accounts, email campaigns, and blog posts are just some ways you can increase trust with potential patients and establish yourself as a thought leader in your specialty. But how do you begin?
What is Digital Marketing?
Digital marketing encompasses any marketing effort that involves an electronic device or the internet. Businesses can employ search engines, social media, email, and even other websites to connect with current and prospective patients.
Why is Digital Marketing Important?
Digital marketing can help you reach a larger audience than you could through traditional methods. It’s also a great way to target people who are most likely to schedule an appointment with you.
Online you can run ads targeted toward a specific age group, location, gender, or other demographic qualifiers. That results in a higher ROI than a billboard, for example. With a billboard, hundreds of people might drive by it. But that doesn’t mean they’re interested in your services. When you advertise online, you can make sure only people in your target audience see your ad.
How Do I Get Started with Digital Marketing?
It might seem daunting to start doing digital marketing for your practice. Social media management, writing blogs, and creating emails, along with other duties, can be a lot of work. At HMR, our marketing department can take on all your digital marketing. We will sit down with you to develop your marketing plan and work towards bringing in new patients. Click here to schedule a free consultation.