How To Market a New Clinic with a Tight Budget
Gone are the days when you’d open up a clinic, and people would be lining up at your door. We live in competitive times where hundreds of doctors are offering similar services.
We’re sure that the most common questions you have in mind are, “How do I stand out?” or “How do I market my new clinic?” It’s simple. Build a presence.
It’s a good idea to invest in marketing (digital and non-digital) as it gets the word out about your business and builds credibility over time. Of course, your credentials matter, but it takes more than that to make it.
This article will discuss a few marketing strategies that you could use to market your new clinic and get your business started in no time.
Start your marketing with the right foundation
Build a website
It’s one of the first steps you need to take. If a potential customer does not have a reference point in place, all your efforts are wasted. Plus, optimizing for search ensures that the right audience finds you.
You can build it yourself using no-code platforms like Wix, Squarespace, and more. Or you could also use budget-friendly services on platforms like Fiverr and Upwork to receive quality work if you don’t have the technical chops. It’s important to remember that giving the website developer a reference website makes it smoother.
Get the word out on socials
Everybody is on social media these days. Facebook alone has 1.93 billion users at the moment. By talking about your work, expertise, and ability to help your customers, you can build an audience directly looking for your services. You can also run ads on these platforms as they have a higher ROI for service-based businesses.
Build a feedback/ referral system
Any service-based business runs on word of mouth. Without having a robust referral system in place, you could be losing out on massive real estate for repeat and potential customers.
For example, you can send an email or SMS to a current/ recent customer asking for their feedback to improve your service. Additionally, providing them with an incentive like a discount code or free consultations for referrals ensures you get more business over time.
Do an open house
In today’s digital world, it’s a very underrated strategy. You can host an open house (in-person or virtual) so that PR professionals and customers can explore your offerings. It gets the word out through newspapers, websites, and word-of-mouth. It also helps you stand out from your competitors and gives your customers an idea of what to expect.
Take part in public events
By contributing to public events such as conferences, local healthcare drives, interviews with local journalists, you can build your credibility—leading to a successful business. Discussing the information in a layman’s language helps you reach your target audience and build your brand.
Contribute to publications
Many magazines and newspapers run weekly or monthly columns with health experts in different specialties. You can propose or even pitch them an idea, and if you do get published, it builds your credibility in your local region.
Additionally, creating a blog or video series (YouTube, Vimeo) and talking about your expertise and experiences can also help you drive traffic to your website and, in turn, your clinic.
Host/ sponsor an event
The easiest way to advertise your practice to a vast audience is by sponsoring local events such as charity drives, healthcare drives, or other corporate social responsibility (CSR) initiatives. It acts as a brand-building exercise and ensures you meet your CSR goals in the local area too.
Build your brand presence today
Overall, marketing a new clinic may seem daunting at first, but you can get it running in no time with a strong strategy. Today, most online channels are free to use, so we recommend starting with them and then moving on to paid media. Over six months of consistent efforts, you should be able to build a presence and attract your target audience.
If this seems too much for you, don’t hesitate to contact us today so that you can focus on running a business while we help you build your brand presence.